Futures Project
The key idea of the campaign is that “draw up your own way-future” and futures can help you make this happen through volunteering. The small circulation of the poster and the allowed us to create an interaction between the print and the online media. The communications campaign is based on a leaflet, a poster and a dynamic site. In the leaflet people can see a number of interesting activities signified as dots.
Futures project promotes the benefits of volunteering to those aged 25+ from
BME communities in London.
